Repair and urgent needs
Match response capacity.
Describe which repairs your team handles and when a person can answer. Do not advertise emergency or around-the-clock service unless that business can actually provide it.
Home services
Home services calls that fit the work you do.
Adlux arranges inbound call campaigns for repairs and planned projects. Start with your trade, service area and real appointment capacity.
For agents, agencies and businesses buying inbound calls.
A service request needs a local answer.
A homeowner with a broken air conditioner needs a different response from someone planning a roof replacement. A home services call brief should begin with the trade, the service area and the work the business actually wants.
Adlux works with your business to arrange the campaign. That operating detail makes the program specific to your team instead of a broad request for contractor leads.
Start with the job, not just the industry.
Replacement and projects
Define the estimate.
For roofing, HVAC replacement, windows or renovation inquiries, agree the kinds of projects and areas your estimating team can serve.
Recurring services
Know the booking rules.
Pest control, cleaning and other recurring work may need a different intake. Define what the initial visit involves before making advertising claims.
A home services brief can cover plumbing, electrical, HVAC, roofing, windows, bathrooms, flooring, solar, landscaping or pest control. Keep each trade and job type explicit so the advertising and intake fit the work your business provides.
The service area is part of the product.
A useful call in the wrong postcode is still the wrong call for a local business. Share a maintained service-area list and a process for temporary capacity changes. Decide whether the address must be checked before a call reaches the team or during intake.
Availability should reflect real staffing. If a dispatcher can answer but technicians cannot take work for two weeks, the caller’s expectations need to match that reality.
| Agree in advance | Operational question |
|---|---|
| Trade and work type | Which repairs, installations or recurring jobs are included? |
| Location | Which postcodes, cities or radius are serviceable? |
| Hours and urgency | When will someone answer, and which requests need immediate attention? |
| Job fit | Are there property, access or job-size limitations intake must identify? |
| Booking handoff | Can intake book a visit, or does an estimator need to call back? |
Measure booked work and completed jobs.
Call volume alone does not show whether a local program works. Track the steps from answered call to appointment, completed visit and paid job. Keep cancellations and no-shows visible.
Job revenue is not profit. Use your own job costs and fulfillment data when judging whether a source is sustainable, and avoid comparing two providers with different service areas or job mixes.
- Answered call and service-area fit.
- Appointment or estimate booked.
- Visit completed, cancelled or missed.
- Job won and paid, where the business can verify it.
- Cost per booked appointment and cost per completed job.
Bring the details your dispatcher uses.
- The trades and job types you want.
- A service-area list, not just a state.
- Answering hours and current appointment capacity.
- Any property or job exclusions.
- Who owns follow-up when a caller needs a quote or a callback.
We arrange sourcing, qualification and commercial terms for your home services campaign before launch. Its price and billing rules are agreed separately from final expense calls.
See the Adlux experience.
Hear from agents using our final expense service. These stories show their experience with Adlux. The campaign for your industry is scoped and arranged separately with our team.
Home services call questions.
How do I start a contractor call campaign?
Book a conversation with Adlux about your trade, service area and capacity. Our team arranges home services campaigns directly with the business; final expense also has a separate self-service portal.
Can I choose only my service area?
Service-area requirements should be part of the proposed offer. Confirm the supported geography and how it is checked before committing.
Will a call guarantee a booked or completed job?
No. A call, appointment and paid job are separate outcomes. The service provider’s intake, availability and fulfillment affect what happens next.
Can urgent calls be mixed with planned project inquiries?
Only with clear expectations and routing. Different urgency and staffing needs often require separate intake rules.
Planning your coverage? Explore inbound call setup across all 50 states.
Reviewed October 18, 2026 · Adlux Media · This guide is in English.