For life insurance professionals

Life insurance calls for the products you write.

Start online for final expense or work with Adlux to arrange a campaign for another life insurance product. Match the calls to your licensed states and the coverage you offer.

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Agent experiences

Hear from our agents.

Hear from the agents taking our final expense calls. These stories describe that service; other life insurance campaigns are arranged separately with our team.

GabrielFinal expense agent

“Adlux Media beats them all.”

CharlesFinal expense agent

“The customers are coming straight to you.”

LilyFinal expense agent

“I switched to their inbound calls.”

LauraFinal expense agent

“I just focus on helping them.”

JamesFinal expense agent

“People are calling in asking about final expense coverage.”

See agent stories on our homepage

Start online with final expense calls.

Final expense is life insurance intended to help with end-of-life expenses. Adlux’s self-service portal offers inbound final expense calls from Meta, YouTube and Connected TV. The person responds to advertising and chooses to call about coverage; you handle the insurance conversation.

You can choose the states where you are licensed and the call sources you want to receive. Your account is reviewed for delivery readiness before calls are switched on. Read the final expense offer for prices, billing buffers and what to expect.

Consumer-initiated contact

An inbound call starts with the person choosing to get in touch about coverage.

Licensed-state delivery

Set the states where you can serve callers. Make sure your own licensing and carrier appointments match the work you accept.

Clear outcome tracking

Record what happened after each conversation, including applications and policy updates where relevant.

Arrange other life insurance campaigns with us.

Your product, licensed markets and intake process shape the campaign.

Adlux also arranges life insurance call campaigns directly with agents and agencies. Tell us what you write, the states you serve and the team that will answer. We confirm the sourcing, delivery, pricing and setup for your campaign before funding.

Term life

Define the protection need.

Specify term life or mortgage-protection inquiries and the coverage conversation your agents handle. Mortgage protection describes a purpose for coverage; the product and eligibility still need to be established by the licensed agent.

Whole and permanent life

Name the product clearly.

For whole life, universal life or indexed universal life, agree the advertised request and the receiving team. A caller’s interest does not establish product suitability or underwriting eligibility.

Agency programs

Build around your capacity.

Tell us which products each team handles, their licensed states and answering hours. Set a realistic concurrent-call limit and a clear process for follow-up.

Bring the essentials.

  • The life insurance product and caller request you want to focus on.
  • Your licensed states and relevant carrier or underwriting restrictions.
  • Your receiving number, answering team, hours and time zone.
  • A starting capacity or budget, plus the outcomes you can report.

Match the delivery model to your sales process.

An inbound call, an outbound live transfer and a form lead can all lead to an insurance conversation, but they do not begin the same way. Ask a provider who initiated the call, what the ad promised, whether someone screened the caller, how exclusivity works and when a charge applies.

Avoid judging a source on a quoted close rate alone. Ask how “closed” is defined and whether the figure counts all purchased leads, connected calls, billable calls, applications or issued policies. Use the same definition when comparing your own results.

Life insurance call questions.

Does Adlux sell insurance policies?

Adlux provides marketing and inbound call delivery for agents. The licensed agent advises the caller and handles insurance products through their own carriers and systems.

How do I start with a different life insurance product?

Book a campaign conversation with Adlux. Our team arranges term, whole life and other life insurance programs directly with you. Final expense also has a self-service portal. The product, states, delivery capacity and price are agreed for each campaign.

Can an agency ask about calls for its team?

Yes. Contact us with your products, states and team requirements. We will arrange the routing and delivery setup around the campaign agreed with your agency.

Planning your coverage? Explore inbound call setup across all 50 states.

Reviewed October 18, 2026 · Adlux Media · This guide is in English.