Plan with your own numbers
What could your
final expense calls cost?
Compare call spend across Meta, YouTube and Connected TV. See how introductory pricing changes your total, then use your own close-rate assumption to explore the cost per estimated sale.
Make the estimate yours.
The default 15% is an example you can change, not a claim about performance. This calculator does not access your account or charge your wallet.
Your estimate
Put the spend in context.
- Total call spend
- Average cost per call
- Estimated closed sales
- Cost per estimated sale
10 at $45.00 + 10 at $50.00
Based on your 15% assumption. Estimated sales are a planning average, not a promised result.
Planning figures are not guaranteed outcomes or earnings. This is call acquisition cost, not a profit or commission forecast.
Read the result, not just the headline.
Total call spend combines any introductory calls remaining with standard-priced calls. Average cost divides that spend by the billable call count. Estimated sales multiply the count by your assumed close rate; cost per estimated sale divides spend by that estimate.
For example, 20 Meta calls with 10 introductory calls remaining cost $950: ten at $45 and ten at $50. At an assumed 15%, the model estimates three sales, or $316.67 per estimated sale. Change the assumption to 10% and it becomes two sales, or $475 each, without changing call spend.
A fractional estimate is an average for planning, not part of a policy. At 0%, cost per estimated sale is left blank because there are no estimated sales to divide by.
Use the right source price.
Each source of Adlux final expense inbound calls has its own first-ten introductory allowance. Set the remaining count to zero to model standard pricing throughout.
| Source | Intro price | Standard price | Buffer |
|---|---|---|---|
| Meta | $45 | $50 | 90 seconds |
| YouTube | $55 | $60 | 90 seconds |
| Connected TV | $70 | $75 | 60 seconds |
Count billable calls when using this tool. Calls that end before the applicable buffer are not charged. A longer conversation does not itself prove a sale; save the actual outcome in your account.
The wallet has a $225 minimum top-up and one flexible balance. An estimate below $225 does not reduce that deposit minimum. For a mixed-source plan, calculate each source separately and add the spend; do not apply one source's remaining introductory allowance to another.
Choose a close rate you can explain.
Use your own recorded results when available. Keep the definition of a sale consistent, compare similar sources and review enough calls to understand variation. If your results are limited, try several assumptions rather than treating one percentage as a prediction.
Answering availability, product fit, qualification and follow-up all affect what happens after a call arrives. Compare the call-quality checklist with your workflow, and read aged leads versus inbound calls before comparing different acquisition methods.
Reviewed October 18, 2026 · Adlux Media · This guide is in English.